Veg Power is launching an #AttackTheSnack campaign and promoting health snacking on British apples and pears for children.
The campaign runs during the summer and into the new British apple and pear season in September and October.
The campaign will specifically target families with primary-age children, particularly focused on the school run/after-school window.
With access to thousands of schools and high-profile influencers, Veg Power will be using BAPL content – like the Pip and the Apples book – and specially designed school activity packs to reach more than a million children with this important message.
This is a well-aligned, high-impact opportunity that supports BAPL’s strategic goals: encouraging snacking on an apple every day, engaging children/families directly, and positioning apples as a convenient, no prep, superfood.
BAPL will be actively supporting the Veg Power campaign with social media amplification.
Follow #AttackTheSnack to keep up with the latest on this campaign.