Celebrating the best British apple and pear retailer support

Retailer awards

Each year, British Apples & Pears Limited (BAPL) recognises and celebrates retailers who deliver outstanding results in supporting British apple and pear growers in our annual retailer awards.

BAPL started rewarding retailer sector performance for the 2022 season. Since then, the award categories have evolved to recognise the different ways retailers support British apples and pears.

The following table summarises the seven awards BAPL will be presenting from 2026 . There are three distinct dimensions of performance: total scale, early-season delivery, and sustained commitment relative to retailer size.

Tesco wins BAPL retailer award
Apple retailer of the year
Highest Sales – Apples
Highest Sales – Pears
Early Season Sales – Apples
Early Season Sales – Pears
Market Outperformance – Apples
Market Outperformance – Pears
Best British Season Launch (Apples and Pears)
What it recognises
Total sales volume
Total sales volume
Early season impact
Early season impact
Sales vs market share
Sales vs market share
Campaign effectiveness
Measurement period
Sept–Aug
Sept–Aug
Sept–Oct
Sept–Oct
Sept–Aug
Sept–Aug
Sept–Nov
How it's judged
Absolute sales (kg)
Absolute sales (kg)
Absolute sales (kg)
Absolute sales (kg)
Index (sales share ÷ grocery share)
Index (sales share ÷ grocery share)
Judged entry

Winners are announced at key points in the year, including our Orchard Event in September and our Retailer Webinar in the spring.

Learn more about the Best British Apple Launch Award and how to enter.

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