Supermarket Sales Data – British Apples

Every month, we collate data from our British Apple & Pear growers on the quantity of British apples they sold to UK supermarkets. The latest data is below.

Note: Data is accurate at time of publication, but from time to time some data is received late from growers and these charts may be updated retrospectively.

Tonnes of British apples sold to UK supermarkets by BAPL growers in May 2024

Here’s the same monthly data presented as a percentage of all British apples sold, by supermarkets (green line). The red line is a comparison data point of the grocery market share for that supermarket. We would expect the share of British apples sold to be about the same as the supermarket’s grocery market share, but some are doing much better than others.

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in May 2024

April 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in April 2024

Here’s the same monthly data presented as a percentage of all British apples sold, by supermarkets (green line). The red line is a comparison data point of the grocery market share for that supermarket. We would expect the share of British apples sold to be about the same as the supermarket’s grocery market share, but some are doing much better than others.

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in April 2024

March 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in March 2024

Here’s the same monthly data presented as a percentage of all British apples sold, by supermarkets (green line). The red line is a comparison data point of the grocery market share for that supermarket. We would expect the share of British apples sold to be about the same as the supermarket’s grocery market share, but some are doing much better than others.

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in March 2024

February 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in February 2024

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in February 2024

January 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in January 2024

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in January 2024

December 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in December 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in December 2023

November 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in November 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket in November 2023

October 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in October 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket October 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in February 2024

Here’s the same monthly data presented as a percentage of all British apples sold, by supermarkets (green line). The red line is a comparison data point of the grocery market share for that supermarket. We would expect the share of British apples sold to be about the same as the supermarket’s grocery market share, but some are doing much better than others.

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in February 2024

January 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in January 2024

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in January 2024

December 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in December 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in December 2023

November 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in November 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket in November 2023

October 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in October 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket October 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in February 2024

Here’s the same monthly data presented as a percentage of all British apples sold, by supermarkets (green line). The red line is a comparison data point of the grocery market share for that supermarket. We would expect the share of British apples sold to be about the same as the supermarket’s grocery market share, but some are doing much better than others.

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in February 2024

January 2024

Tonnes of British apples sold to UK supermarkets by BAPL growers in January 2024

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in January 2024

December 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in December 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarkets in December 2023

November 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in November 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket in November 2023

October 2023

Tonnes of British apples sold to UK supermarkets by BAPL growers in October 2023

Percentage of British Apples Sold vs Percentage of Total Grocery Market Share by Supermarket October 2023

NOTES

Total Grocery Market Share source: Kantar.com. Figure represents 12 weeks ending (one date in month). No market share data available for M&S or Booths

‘Others’ in sales tonnage data refers to Ocado, Symbol and independents


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