British apples and pears announces 2021 plans for the season

British Apples & Pears Limited (BAPL) held its annual trade event on Friday 14th May 2021. In line with government guidance, the event took place virtually via webinar. It was hosted by BBC Radio 4 and Countryfile presenter Charlotte Smithand featured BAPL operations director Sarah Calcutt, Professor Louise Manning of the RAU, and a panel of British growers, Ben Bardsley, Tony Harding and James Simpson. The event was a chance for BAPL growers to update key UK retail representatives and the trade on the 2021 season and the success of British top fruit.  

During the webinar, BAPL gave an overview of its planned 2021 season launch promotional activity, kick-starting on Monday 4th October 2021. This included early insights into the research findings of a new apple and pear industry sustainability report by Professor Louise Manning from the Royal Agricultural University (RAU). The full report will be published in early October 2021, at the start of the British apple and pear season.

During the webinar, BAPL announced its continued collaboration with renowned chef and British apple enthusiast, Raymond Blanc. BAPL is also working with a new ambassador for 2021 - JLS member, and now farmer, JB Gill. JB will be working on a dedicated social media campaign to reach an even broader demographic with BAPL’s apple a day message.

To download the full webinar, please click here.