Press Release

Leading nutritionist Rob Hobson says the ‘Happy Apple Plan’ is the best way to help shift those extra pounds

As a result of the pandemic, healthy eating is riding higher on the consumer agenda than ever before. Leading nutritionist Rob Hobson partnered with British Apples and Pears to promote the ‘Happy Apple Plan’, reaping the benefits of eating an apple before a meal as part of a healthy diet and weight loss plan.

Consuming an apple before a meal will help to increase the overall fibre content of that meal, and help you feel full and satisfied for longer. Just snack on a fresh and crunchy British apple as you’re preparing a meal, and then you’ll not only benefit from being less likely to eat as much of the meal, but you’ll also benefit from the apples’ healthy flavonoids and fibres that can help to burn belly fat and promote satiety.

There is no need for concern about a ‘sugar rush’ when you eat an apple before a meal. Although they taste sweet, apples release energy much more slowly than refined sugary treats helping to supply a more sustained level of energy while not inducing energy slumps after eating. What’s more, numerous studies have demonstrated that high water density foods are effective in helping weight loss. Apples are made up of 86% water, so keep us feeling fuller on fewer calories, meaning we are naturally less likely to mindless snack or binge.

Press Release

Phil Vickery cooks up a storm with British apples on ITV’s This Morning

To celebrate the start of the British Apples and Pears season, with this year’s harvest delivering a whopping 1.6 billion apples and pears, ITV’s This Morning resident chef Phil Vickery carried out his cooking segment live from Hartley Dyke Farm in Kent, whilst weaving in key Start of Season messaging and figures. With an average audience of 1.5 million viewers every day, ITV’s This Morning is one of the UK’s most popular chat shows on national TV, which helped to drive further excitement around the Start of Season.

The seven-minute segment began with our Start of Season messaging, as Phillip Schofield and Holly Willoughby referenced how the British apples season is now in full swing, and this year would provide the tastiest crop of apples. As the footage panned the orchards, Phil explains how it looks ‘stunning’ down at the orchard and goes on to introduce the cooking segment, where he shows viewers a Bramley and a Braeburn apple, describing their individual ‘beautiful colours’ and other characteristics.

The segment filmed Vickery cooking up a delicious autumn apple crumble pie with stunning backdrops of the British orchards, showing viewers how to incorporate juicy British apples into one of the most classic apple recipes. What’s more, throughout the segment, fragments of the orchard drone footage were shown in between Holly & Phil’s segments which included numerous mentions of Hartley Dyke Farm.

Find out more here:

Press Release

Celebrity chef Raymond Blanc OBE launches the 2020 British apple and pear season

5th October marked the start of the 2020 Great British apple season, with supermarkets well stocked with home-grown varieties. To launch the start of season, Celebrity chef, Raymond Blanc, worked alongside British apple and pear growers to fuel consumer excitement about this year’s crop and cement the UK’s position as the greatest apple nation in the world.

It’s been a challenging season for British apple and pear farmers, with fluctuating weather conditions and the continuing impact of COVID-19, yet a staggering 1.6 billion apples and pears (183,000 tonnes) will be picked by hand in British orchards this year, delivering one of the best tasting crops to date.

To kick off the Start of Season activity, Raymond Blanc and Executive Chair of BAPL, Ali Capper, hosted a virtual event at Chef Blanc’s two Michelin Star restaurant and hotel, Belmond Le Manoir aux Quat’Saisons in Oxfordshire. Attendees included a range of top tier consumer journalists and influencers, who each received a British apple sample box prior to the event. The event primarily aimed to educate on the wonderful taste and flavour of British apples and pears, discussing taste combinations while communicating a strong call to action to drive sales of British fruit. Raymond also offered his famous Tarte Maman Blanc recipe to attendees, with journalists using the recipe within relevant wider features.

In addition to this, Raymond Blanc, Ali Capper and a selection of regional growers took part in a Radio Day, conducting a series of broadcast interviews with radio stations across the UK. The purpose was to create noise and excitement around farming British apples and pears, while educating consumers there really is an apple for everyone, every day. Chef Blanc communicated his passion for British apples and pears, stating Britain produces some of the finest, greatest tasting apples in the world.

Finally, with an average audience of 6 million viewers every week, Raymond Blanc featured on BBC One’s Countryfile – the UK’s most popular weekly factual series. The feature fuelled excitement for the start of season, filming Raymond exploring the British orchards with the Countryfile presenter. The feature positioned Chef Blanc as a champion of British apples, while capturing his enthusiasm for British produce and their exceptional taste and flavour.

Link to Countryfile:

Tarte Maman Blanc recipe:

Press Release

COVID-19 adds up to 15% on labour costs

The report by Andersons and jointly funded by the NFU, British Apples and Pears, British Summer Fruits and British Growers Association, shows that these increases are in addition to a 34% rise in labour costs over the past five years.
As confidence in the supply chain among fruit and vegetable growers takes a hit, it will have knock-on impacts on future planting decisions and their ability to invest in the future of their businesses. There are also concerns that this will leave the UK market at a competitive disadvantage to other countries.

Everyone in the supply chain, including retailers and buyers, are being urged to work with their supplier base to discuss these issues and how the supply chain can deliver fair returns to growers.

British Apples and Pears Exec Chair Ali Capper said: “These startling figures demonstrate the challenges growers have faced during the COVID-19 crisis. On top of significant seasonal labour recruitment challenges, growers are seeing productivity levels decline, costs rise and returns from the market fall. It will not be long before this becomes unviable for many farm businesses and they will have to significantly reduce or halt investment in their business. This would be an unforgivable situation for a sector that has been a real success story of British agriculture. Home-grown fruit and vegetables have never been more important to the British public; providing an ample supply of healthy, nutritious food at a time when we know we should be eating more of it.”

“As an industry, from the farmgate to the retailer, we should be working together to share the risks and take the opportunities to grow more fresh produce at home, not less. This sector is very ambitious to expand – growers need certainty, confidence and fair returns to make that investment.
“This report also provides yet another piece of crucial evidence that we can present in our engagement with government about how fruit, veg and flower growers will be supported through these challenging times.”

2020 has seen unprecedented costs increases for the sector. To read a one-page summary from Andersons specifically for the apple and pear sector, please click this link: Dessert Apple Cost of Production Increases – Andersons Midlands Briefing Note July 2020

To read the report in full click on this link Andersons Covid-19 Report-Fruit & Veg Costs of Prodn


Press Release

British apples & pears trade briefing 2020

On the 19th May British Apples and Pears hosted an online trade webinar to discuss promotional plans for the season ahead, the challenges presented by Covid 19 and the confidence of the sector for this season and the future.

The panel included: James Simpson from Adrian Scripps Ltd, Ross Goatham from AC Goatham and Son, Ben Bardsley from Bardsley Farms, Tony Harding from Worldwide Fruit, James Smith from Loddington Farms and Ali Capper, Chairman BAPL.

To watch the webinar please click on this link

To read our summary and key messages please click here BAPL 2020 briefing

Press Release

It’s apple O’clock!

Many are familiar with the phrase ‘an apple a day keeps the doctor away’, but few of us realise how true this adage is today. Registered nutritionist Rhiannon Lambert has teamed up with the national grower’s organisation, British Apples and Pears, to look at the nutritional evidence behind this saying and reveal why there is an optimum time of day to eat an apple.

“3pm is the time when most people reach for those sugar-laden snacks but opting for an apple instead will still give you that sweet fix, alongside a number of nutritional benefits,” says Lambert. “As a rich source of fibre (known as pectin), snacking on an apple offers a slow release of energy to keep us feeling fuller later into the day and avoid that spike in blood sugar levels from sugary alternatives.”

Rhiannon adds, “Apples are also full of vitamin C and low in calories, so they are the ideal snack for that mid-afternoon slump.” Have a British apple on its own or simply drizzle with honey, dip into nut butter or grate into porridge oats to create a tasty snacking alternative as part of your five a day. To get the most out of apples, leave the skin on as it contains fibre and many of the polyphenols.

Tom Sanders, Professor of Nutrition and Dietetics at Kings College London worked with British Apples & Pears to create a summary of the nutritional benefits of apples . This summary reminds us that British apples contain fibre (1.2g per 100g), and are full of vital vitamins, minerals and a wide variety of phytochemicals for just 77kcal an apple. This means an apple a day can be:

  1. Good for gut health – Over the last few years, the importance of gut health has become an emerging focus. Eating an apple a day encourages the growth of more ‘friendly’ bacteria in the large bowel , essential for keeping a healthy gut in the long term. Apples could also contribute to more regular bowel movements because they are rich in fibre.
  2. Part of a healthy diet to prevent diabetes – With the sharp rise in recent years in the prevalence of type 2 diabetes in the UK, focusing on sugar intake has become a priority. Whilst eating an apple may seem a sweet treat, the consumption of a whole apple results in a much smaller rise in blood sugar than eating food items such as a chocolate bar. It is also recognised that apples, because they contain polyphenols with antioxidant properties, may help to prevent type 2 diabetes.
  3. Helpful in preventing cardiovascular disease – Meta-analyses show that eating more fruit, especially apples, is associated with a lower risk of cardiovascular disease, including stroke and heart attack .

So, pick up a juicy, crisp British apple and take a delicious bite every day!

Press Release

A new apple just for Brexit day

To mark Brexit Day, British Apples & Pears renamed an apple, for just 24 hours.

The special apple was christened EOS, after the Greek goddess of dawn. It was naturally branded with its new name and the union jack by the team oat Scripps and distributed to journalists and politicians outside Parliament on the 31st of January 2020.

Small hampers of apples were also delivered to the Prime Minister at Number 10, to radio stations, TV studios and major newspaper and publishing editors. They were accompanied by information reminding us that apples are our national fruit and what more fitting way to welcome the new era than to take a bite of a delicious EOS apple. A true Boris bite!

News about the Brexit apple achieved a reach of more than 227 million. This include the key message of eating an apple a day.

Great British apples will continue to be promoted throughout 2020 as we share the health benefits of eating British apples and pears.

Press Release

New season reveals best apple colour this century, say British growers

  • The UK harvest has arrived with over 50 varieties of Great British apples to choose from
  • Most colourful crop this century following particularly warm days and cold nights in late August and early September

The Great British apple season is here with this year’s harvest now on shelf in the nation’s shops.

Following the ideal blend of warm days and cold nights, British growers claim their apples are the most colourful this century.

“The trigger for a delicious, ripe apple with great colour is the warm days and cool nights that we have had in August and September. It’s a difference of at least 10 degrees between day and night that delivers the vibrant colours that growers hope for and that consumers love,” said Ali Capper, Chief Executive of trade body British Apples & Pears. “The prolonged spells of sunshine coupled with rain throughout the growing season – our wonderful maritime climate – also helped the apples to grow slowly and develop their full flavour potential, meaning they taste better than apples from anywhere else in the world.”

There are so many new British varieties available to buy in the British apple packs in supermarkets as well as more universally known varieties such as Gala, Jazz, Cox, and Braeburn.

Capper continues: “Shopper demand for British produce is rising and we’re now meeting the demand for British apples year-round, not just at the start of the season. Our growers are constantly investing in new orchards and new varieties like Magic Star, Red Prince and Junami, to put the best tasting British apples on supermarket shelves 365 days a year.”

Capper adds: “Shoppers not only want British produce, they’re making healthy eating a priority too. Health is high on the agenda like never before and research shows that apples can play a positive role in maintaining gut health and helping to combat diseases such as heart disease and diabetes[1]. At well under 100 calories, there are plenty of reasons to snack on an apple a day. Swap your “snack in a packet” for a fresh, crisp healthy apple every day – it’s more delicious, a source of fibre and saves calories too! With the average snack racking up 183 calories, a simple swap to a British apple, at just 77 calories, could save up to 106 calories each time someone snacks.”

[1] Health Research Review, Professor Tom Sanders –

Press Release

Great British apples crop predicted for 2019-2020

  • Volume of British apples continues to grow thanks to ongoing investment, new varieties and increasing yields from younger orchards
  • Advanced growing techniques will see more British apples on supermarket shelves year-round
  • British shoppers can enjoy a British Apple a Day, with the new crop hitting supermarket shelves from Autumn 2019

English Apples & Pears (EAP), the trade body representing UK apple growers, is predicting a great crop of British apples this year, thanks to major orchard investment opening up the potential for more British apples to be available to shoppers year-round, than ever before.

EAP Executive Chair, Ali Capper says: “Throughout the last 10 years, the British apple industry has increased market share by 50%, investing over £120 million in technology, research and development. At the same time, we’ve planted over 8 million new trees to ensure we continue to grow more of the highest quality apples that shoppers want to buy and enjoy eating. We’ve invested heavily in our Gala, Braeburn and Bramley apple orchards, as well as in new apple varieties like Red Windsor, Red Prince, Junami, Jazz, Smitten, Kanzi, Rubens, Opal, Cameo, Kentish Kiss, Magic Star and Flanders Pink. This opens up the opportunity for even more British apples to be available throughout the whole year.”

Capper adds: “British shoppers want British produce. Right now, just two out of every five fresh apples consumed in the UK are home-grown, but with this continued level of investment, we are confident that we can increase this to three in five by 2030 – bringing the UK closer to apple self-sufficiency. We need our retail, foodservice and market wholesale customers to fully support our growth strategy, so we can continue to deliver the best tasting British apples and pears to shoppers.”

Capper continues: “We’re not only focused on ensuring that great quality, nutritious and delicious British apples are available to consumers throughout the year, our industry also supports an environmentally-friendly way of living. After all, our home-grown apples and pears have not been shipped across the world to get to us, they’re grown right here.”

The positive environmental impact of British apple and pear growers doesn’t stop there. Our farmers care for the local eco-system in and around their orchards, from attracting bees and pollinating insects, to irrigation and water recycling techniques that help to minimise wastage.

Capper concludes: “There are so many health reasons to choose an apple a day, but for us it’s also about buying British to support our national economy and protect our beautiful countryside.”


Britons urged to ‘eat an apple a day’

English Apples & Pears unveils 2019 marketing campaign


English Apples & Pears (EAP) is using the age-old wisdom ‘an apple a day’ to appeal to a new generation of British apple lovers and turn up the dial on its healthy snacking credentials.

The 2019 EAP campaign started in the New Year with online activity but kicks off in earnest this week with new research revealing the average adult racks up more than 1,400 calories a day in unhealthy snacking, outside of meals.

“We were delighted that apples regained their top spot as the nation’s favourite fruit last year[1] but the findings from our new consumer study are alarming and demonstrate an unhealthy reliance on processed, unhealthy snacks,” said Ali Capper, Executive Chair of EAP. “Experts warn that this is fuelling Britain’s obesity epidemic and in turn costing the NHS nearly £10 billion by 2050[2]. We know that healthy eating is critically important, and that’s why this year we will be encouraging everyone to swap their unhealthy snacks and choose instead to eat an apple a day. Apples are the ultimate healthy on-the-go snack.”

The EAP study of 2,000[3] people reveals the average British adult is now bingeing on 10,000 calories a week outside of meals, with men gulping down more than 1,700 calories a day on predominantly unhealthy food options and women racking up almost 1,200 snacking calories – equivalent to 66% and 58% respectively of their total recommended daily calorie intake.

EAP’s 2019 campaign will communicate that British apples are a healthier snacking option providing soluble fibre which helps to maintain fullness for longer. With the average snack racking up 183 calories, a simple swap to a British apple – at only 77 calories – could save up to 106 calories each time someone snacks. Swapping just one snack a day for a British apple could save the average person 3,120 calories a month.

Following a successful partnership with student-friendly online influencers, MOB Kitchen – who have been sharing great ways to snack on apples via their social media accounts – the EAP 2019 campaign will look to build on apple’s health credentials throughout the year, with the launch of an apple health research review led by Tom Sanders, Professor of Nutrition at King’s College, London.

Apple promotional activity will continue throughout the year peaking at the start of season when the new crop of British apples arrives in store. Plans for the Autumn include a high-profile stunt, sampling, a parliamentary event and the publication of a white paper.

“We’re urging the industry to get involved and back our 2019 campaign. With retailer support, we are confident we can persuade more people to choose apples as their healthy snack and ultimately improve the health of the nation,” added Capper.

“Our consumer research[4] has shown that over half of British shoppers (53%) buy British apples and with better, more visible displays in store 37% of those shoppers would buy even more.”

The 2019 EAP campaign, urging consumers to eat ‘an apple a day’, is designed to support the organisation’s ambitious vision for growth that is aiming for 60% of all apples on shelf in UK supermarkets to be British by 2030.

– ends –

[1] Nielsen, 52 w/e 8 September 2018


[3] Censuswide – 2,005 General consumers. Research conducted: 18.02.2019 – 20.02.2019

[4] Attitudes to Apples survey, 2017