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BAPL AGM – 17th April 2024

British Apples & Pears Limited held its annual AGM at NIAB's new Mumford Building in East Malling, Kent and online (via Zoom) on Wednesday, 17th April 2024. 

The Mumford Building was an excellent venue for a well-attended and informative session. 

BAPL was delighted to share the day with friends and colleagues from the National Fruit Show. The National Fruit Show held its AGM first, followed by a guest speaker and then BAPL ran its AGM. Many attendees joined for all three sessions. 

The guest speaker was renowned retail expert, Ged Futter. Ged spoke about the need for suppliers to consider saying 'no' to supermarkets, when terms do not support long term sustainability. He shared insights from his extensive experience working as a buyer for a major supermarket and this prompted many questions from the audience.

Above image (L to R): Ali Capper, executive chair of BAPL, Ged Futter, The Retail Mind, and John Guest, the English Apple Man.

In the BAPL AGM, Ali Capper provided an update on the extensive activities in the last financial year (August 2022 to July 2023). This included:

• Extensive national media and trade media coverage on issues facing growers
• Ministerial and political meetings to put forward issues of governmental concern.
• Social media reach performance up 75% on 2022
• Website visitors up 170% on 2022
• Huge success with the #OrchardWatch social media posts sharing a fascinating look inside our growers' orchards
• The great start of season promotional work from several retailers to get behind British at this crucial time
• The plans for 2024, which include working with retailers to ensure we see new season apples on TV and celebrated in store and online

If you missed the AGM, you can view the slides below:

BAPL AGM Chair's slides

Ged Futter's slides