Press Release

Phil Vickery cooks up a storm with British apples on ITV’s This Morning

To celebrate the start of the British Apples and Pears season, with this year’s harvest delivering a whopping 1.6 billion apples and pears, ITV’s This Morning resident chef Phil Vickery carried out his cooking segment live from Hartley Dyke Farm in Kent, whilst weaving in key Start of Season messaging and figures. With an average audience of 1.5 million viewers every day, ITV’s This Morning is one of the UK’s most popular chat shows on national TV, which helped to drive further excitement around the Start of Season.

The seven-minute segment began with our Start of Season messaging, as Phillip Schofield and Holly Willoughby referenced how the British apples season is now in full swing, and this year would provide the tastiest crop of apples. As the footage panned the orchards, Phil explains how it looks ‘stunning’ down at the orchard and goes on to introduce the cooking segment, where he shows viewers a Bramley and a Braeburn apple, describing their individual ‘beautiful colours’ and other characteristics.

The segment filmed Vickery cooking up a delicious autumn apple crumble pie with stunning backdrops of the British orchards, showing viewers how to incorporate juicy British apples into one of the most classic apple recipes. What’s more, throughout the segment, fragments of the orchard drone footage were shown in between Holly & Phil’s segments which included numerous mentions of Hartley Dyke Farm.

Find out more here:

Press Release

Celebrity chef Raymond Blanc OBE launches the 2020 British apple and pear season

5th October marked the start of the 2020 Great British apple season, with supermarkets well stocked with home-grown varieties. To launch the start of season, Celebrity chef, Raymond Blanc, worked alongside British apple and pear growers to fuel consumer excitement about this year’s crop and cement the UK’s position as the greatest apple nation in the world.

It’s been a challenging season for British apple and pear farmers, with fluctuating weather conditions and the continuing impact of COVID-19, yet a staggering 1.6 billion apples and pears (183,000 tonnes) will be picked by hand in British orchards this year, delivering one of the best tasting crops to date.

To kick off the Start of Season activity, Raymond Blanc and Executive Chair of BAPL, Ali Capper, hosted a virtual event at Chef Blanc’s two Michelin Star restaurant and hotel, Belmond Le Manoir aux Quat’Saisons in Oxfordshire. Attendees included a range of top tier consumer journalists and influencers, who each received a British apple sample box prior to the event. The event primarily aimed to educate on the wonderful taste and flavour of British apples and pears, discussing taste combinations while communicating a strong call to action to drive sales of British fruit. Raymond also offered his famous Tarte Maman Blanc recipe to attendees, with journalists using the recipe within relevant wider features.

In addition to this, Raymond Blanc, Ali Capper and a selection of regional growers took part in a Radio Day, conducting a series of broadcast interviews with radio stations across the UK. The purpose was to create noise and excitement around farming British apples and pears, while educating consumers there really is an apple for everyone, every day. Chef Blanc communicated his passion for British apples and pears, stating Britain produces some of the finest, greatest tasting apples in the world.

Finally, with an average audience of 6 million viewers every week, Raymond Blanc featured on BBC One’s Countryfile – the UK’s most popular weekly factual series. The feature fuelled excitement for the start of season, filming Raymond exploring the British orchards with the Countryfile presenter. The feature positioned Chef Blanc as a champion of British apples, while capturing his enthusiasm for British produce and their exceptional taste and flavour.

Link to Countryfile:

Tarte Maman Blanc recipe: